We are Going Carbon Neutral with Green Story
Our mission is to create an end to-end organic, natural and clean lifestyle company. As a company, we are committed to the planet and to people. Our vision is to improve the planet for future generations, and we look for partnerships, suppliers and customers that share in our values for environmental and social sustainability. In working with Green Story, we are able to measure the positive impact of our organic cotton. Now, we are able to measure our carbon footprint and offset our impact with projects that affect communities around the globe.
How are we tackling the issue of Climate Change?
Carbon dioxide (CO2) emissions from human activities like burning fossil fuels and clear-cutting forests are rising quicker than the planet can naturally regulate, resulting in climate change. The fashion industry is one of the largest contributors to climate change.
We already use eco-friendly fabrics and employ sustainable manufacturing practices to significantly reduce our CO2 emissions. That being said, it will take some time to reduce our emissions all the way to net zero. There are still emissions which are unavoidable. This is where carbon offsets come in.
We are tackling these unavoidable emissions by investing in offset projects such as renewable energy, forest conservation and energy efficiency. These projects prevent future carbon emissions and remove existing CO2 from the atmosphere.
We buy carbon offset credits from these projects that are equal to our unavoidable emissions. This provides crucial funding for these projects to continue to thrive while making all our products carbon neutral from ‘seed to shelf’.
We want you to be part of our carbon neutral journey
You can now experience our carbon neutral journey across your entire shopping experience. Every carbon neutral product can be identified by a ‘carbon neutral’ visual on the product page. Click on the visual to see the exact amount of carbon offset for that product and explore the projects we invest in.
Every purchase confirmation email has a ‘Carbon Neutral’ button so that you can click and learn more about your carbon neutral order and the communities that are supported through the offset projects. We will also send you an official carbon offset certificate from our partner, Green Story, with a unique transaction ID to ensure the validity of the offset.
How do we select offset Projects?
We worked with Green Story to calculate the CO2 emissions from each stage of our supply chain. This enabled us to measure our carbon footprint for each product and find the best suited carbon offset projects.
Our approach for carbon neutrality is to offset our carbon footprint along our supply chain and have a mix of Reforestation, Renewable Energy and Community projects. We worked with Green Story to handpick projects based on their type, location, and benefits. Each project supports multiple UN sustainable development goals in addition to offsetting CO2. All our projects are rigorously verified and certified through The Gold Standard and the Clean Development Mechanism (CDM). These independent verifiers make sure that the projects are working to deliver the benefits they promise.
It is no coincidence that these projects are creating meaningful impact throughout the communities that our supply chain touches. See where we are contributing below:
PROTECTING OUR FORESTS
Degraded Land Reforestation, India
This project takes degraded land owned by small scale and poor farmers and supports soil restoration and replanting with trees to increase forest cover, resulting in carbon sequestration.
INVESTING IN RENEWABLE ENERGY
Solar Power Project, India
A solar energy project in Rajasthan that generates clean and renewable electricity. It is composed of 3 power plants, with a total installed capacity of 400MW.
HELPING OUR COMMUNITIES
Clean Drinking Water, Cambodia
Hydrologic, an award winning Cambodian social enterprise, is providing access to clean, safe drinking water to more than 1 million Cambodian families by locally produced ceramic water purifiers.
We are excited to start our carbon neutral journey. Thank you for coming along and making this impact together. It is a privilege to reach carbon neutrality with Green Story.
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