Sustainability in Hospitality - Helping the Planet and your Guest Experience

May 20, 2024Takasa Team

Sustainability in hospitality is a win-win for the planet and travellers alike - people get to reap the benefits of sustainable products and service offerings, and any harm to the planet in doing so, is minimized as much as is possible. In order to stay competitive in today's hospitality market, hotels of all sizes should look to have environmental sustainability measures built into their business. Guests expect this and base their hotel choices accordingly. An eco-friendly hotel is one that is built to minimize its carbon footprint and that of its patrons. Studies such as the research conducted by Operto (July, 2021) show that over 70% of travellers are willing to pay more for rooms in eco-friendly hotels, as sustainability has become a key factor in deciding where to stay for many vacationers.

Offering sustainability options does not mean compromising on quality or luxury, as there are many high-end sustainable products available on the market. For example, using non-toxic cleaning products, organic bed and bath linens, and investing in energy-efficient appliances are all ways to make a hotel more sustainable without sacrificing style or comfort. By incorporating sustainability into your hospitality business, you can not only appeal to environmentally-conscious guests, but also do your part to protect the planet.

Many hotels are now recognizing the importance of sustainability in their operations. In addition, sustainability measures can vastly benefit guests, even exceeding their expectations. For example, outdoor spaces can be designed for natural lighting and ventilation, reducing the need for artificial lighting and air-conditioning. Inside the hotel, sustainable features such as non-toxic paints and organic bed and bath linens help to create a healthy and comfortable environment for guests. By incorporating sustainability into their business model, hotels can reap the benefits of reduced costs, satisfied guests, and a positive impact on the planet.

The race to be more sustainable has benefited the hospitality industry in many ways. For one, it has upped the ante in eco-friendly building practices and materials, which not only help the planet, but also provide a healthier stay for guests - think non-toxic building materials, organic bed and bath linens, and energy-efficient everything. Also, while sustainability efforts have historically been driven by large hotel brands, smaller boutique hotels are coming on strong with innovative sustainability initiatives of their own. From carbon footprint calculations to on-site composting and beyond, these hotels are changing the way we travel for the better. Equally significant to note is that as well as making hotels more sustainable and helping the planet in doing so, going green can actually boost revenue and attract more bookings, since savvy guests are becoming increasingly vigilant of eco-friendly practices. As awareness around sustainability continues to grow, there's no doubt that sustainable hospitality will continue to trend upwards. Let’s all agree - that's good news for everyone.

Takasa is here to help you transform your in-room guest experience with luxury bed and bath linens that are not only soft and comfy, but also on point with your environmental and social goals. Takasa products are certified by GOTS and Fairtrade, and in addition, we will provide you with a detailed breakdown of the positive environmental impact from our supply chain. This information can be used to show your customers the impact you are having on the environment.